Effective Contest Promotion Ideas

Are you looking for contest promotion ideas? If you promote your giveaway sweepstakes to the right audience, you will attract more entries and easily build a list of leads for your business or newsletter. There are many ways to promote your giveaway contest, and we’ll share some of the best contest marketing ideas with you in this article. Let’s check out these some very effective contest promotion ideas.

What Is a Contest Promotion?

A contest promotion is an online giveaway that gives people the chance to win a prize by completing specific actions. There are many types of prize promotions:

Sweepstakes/Giveaways
Contests
Photo Contests
Entry Code with Purchase

Alternatively, contest promotion can also refer to contest marketing, meaning how you promote your contest to the public to encourage them to enter. This article covers how to promote your giveaway contest.

What are the Benefits of Promoting Your Contest?

There are many benefits to promoting your online contest. The main reason is it helps raise brand awareness.

Sharing and promoting your contest across social media and other online platforms, such as giveaway sites, will introduce your brand to users who may have never heard of you. Most importantly, a contest could be just the thing to get those users to learn more about your business.

Contest promotion can also help in the followings ways:

Introduce your products and services
Drive traffic to your website
Increase email newsletter subscribers

How to Run an Online Contest

Look online for web contest ideas and create your online contest. Extensive research will help you build a more effective contest with great results.

Your research and planning should include:

Contest prize ideas
Required rules for entering your giveaway
Which giveaway tools or widgets you’ll use; (Gleam, Rafflecopter, Viralsweep, Woobox)
How you will promote your contest
Your method for choosing a winner – most giveaway widgets will will validate and draw the winners randomly
Where you will announce the contest winner – you should include this in the rules so the entrants can check back later to see who won.
How you’ll track your results

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You can offer entrants to share the contest to earn more entries. This is a great way to market your giveaway for free.
You can multiply your leads, by offering referral bonus entries for sharing the contest with their friends. This is the easiest way to go viral and boost brand awareness.
You can make it mandatory to subscribe to your newsletter to enter your contest or offer them additional entries to subscribe.
You can create a blog post about your giveaway with details or a dedicated landing page.

Your contest landing page or blog post should include:

a description of the contest
how to enter the contest to win a prize
what the prize is (for example, a gift card or your product or service)
when the giveaway will end
how the winners will be selected

You will need to let everyone who visits your website know about your giveaway so they can enter.

The easiest way to promote your contest on your website is by using popups, floating bars, and other campaigns. This way, you can easily grab the attention of all your visitors and entice them to enter your contest.

Send Emails to Your Subscribers

Your email list is the best way to reach your fans. These loyal subscribers are most likely to sign up for your contest and share it with their friends. So, you should send an email to them to promote your giveaway. you should send two emails.

Send the first email when your contest opens
Send another email a day before the contest closes

Submit to Sweepstakes and Contest Directories

One of the easiest contest promotion ideas is to submit to sweepstakes and contest directories. These websites will link directly to your promotion and promote it to their audiences. Most have a big following who check out their sites daily for new freebies.

Submitting your contest to online contest directories will give your giveaway lots of exposure to a new audience. Plus, most have paid options to give your contest an even larger boost.

Add Links to Your Social Media Bios
Post Your Giveaway on Your Facebook Page and pin it to the top
Post Your Giveaway on Your Twitter Page and pin it to the top
Promote Your Contest on Instagram that includes a professional image to catch the attention of viewers and write a detailed description of the contest in the text.
Share and Promote Your Giveaway on Pinterest
Don’t forget to add hashtags, such as #giveaway, #contest, or #freebies, #sweepstakes, #win, #prize, #giveawaycontest, #giveawayalert
You can find lots of great hashtags on http://best-hashtags.com/hashtag/contest/
Share your giveaway on Reddit communities – https://www.reddit.com/r/Contest/ – https://www.reddit.com/r/giveaways/

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We hope this article helped you discover the best contest promotion ideas for your business.

Effective Contest Promotion Ideas